Hey Priya, here's your read.

Your words, back to you, so we are both auditing the same business.

What you told me

• The goal, by Christmas: the 6am and the 9:30am weekday classes full, or close to it. The 5:30pm and 6:30pm sessions already sell out most weeks.
• Who you are for: women 30 to 50 in Merewether, Bar Beach and Hamilton, mostly returning to movement after a break or after a baby.
• What is working: you said the first-timer posts "always get replies". You are right, and the numbers back it (chapter three).
• What is frustrating: you teach nineteen classes a week and post when you remember to, which is roughly eleven times a month.
• What is draining: filming during a class. You said it feels intrusive to the women in the room, and you do not want to be the studio that turns clients into content.

What I have built around that

Nothing in this audit asks you to film during a class. Not one item on the fix list, and not one post in the sample week at the end. The studio is empty for a stretch every weekday morning and it is beautiful in that light, which is where the plan puts the camera instead.

I opened @coastlinereformer on a phone, looked at the top of the screen for thirty seconds without scrolling, and tried to answer the four questions a stranger asks. Here is how it went.

What a stranger can answer

• What is this? A pilates studio, probably. The photos carry it.
• Is it any good? Yes, the grid reads as a real, warm, busy room.

What a stranger cannot answer

• Where is it? Nothing above the fold says Newcastle, Merewether or NSW. Your name field is "Coastline Reformer" and your bio is "Move well. Feel good. 🤍". A woman in Merewether searching "reformer pilates newcastle" does not find you, and one who lands on you from a friend's share cannot tell whether you are down the road or in Perth.
• How do I book, and when? Your link goes to coastlinereformer.com.au, which opens on the homepage. The timetable is two taps further in. Nineteen people tapped that link in the last thirty days out of 388 profile visits, and I would bet most of them stopped at the homepage.

The exact strings, ready to paste

Highlights

You have four: Sept, Retreat, Vibes and Studio. Three of them are named for a month or a mood, so nobody taps them, and the two questions you answer in DMs every week (what does a first class cost, and what happens in it) live in neither. Rebuild them along the buying path: First class, Prices, Timetable, The room. That is an hour with a cup of tea, and it is the only permanent long-form space you have on the profile.

Pinned posts

You have none. There are three free slots at the top of your profile and they are currently showing whatever you posted most recently. Chapter five puts three specific posts in them.

The grid, at the size people actually see it

I shrank your profile to phone-grid scale. Six of the first nine tiles are wide shots taken mid-class, and at that size they read as a blur of movement with no identifiable subject. Your Reel covers are auto-selected frames, which is where most of that comes from. Instagram let everyone reorder their grid from June, so this is now a thirty-minute fix rather than something you have to wait out.

Ranked your last thirty posts by saves per view and by comments, and the pattern is not subtle.

Your top of the range

• 24 July, "what actually happens in your first reformer class" (carousel, 7 slides). 41 saves, 2,140 views, 19 comments. Your best post of the last three months by a distance.
• 9 July, "three things nobody tells you about reformer" (Reel, 38 seconds). 33 saves, 1,690 views.
• 28 June, "how to breathe on the reformer" (Reel, 24 seconds). 27 saves.

All three answer a question a nervous beginner is already asking. None of them show a class in progress.

Your bottom of the range

• 2 August, empty studio at golden hour (single image). 3 saves, 410 views.
• 19 July, quote tile about consistency (single image). 2 saves, 380 views.
• 11 July, class in progress, wide shot (single image). 4 saves, 520 views.

Single images are seven of your last thirty posts and they are six of your bottom ten. That is not a coincidence and it is not about the photos, which are lovely. It is that a photo has nothing for someone to save.

The finding that matters most

Twenty-two of your last thirty posts show the studio in evening light. Not one post in three months names a morning class, shows a morning class, or shows the light at 6am. Your feed is a very good advertisement for the sessions you cannot sell any more of.

You sent me three screenshots: the 90-day overview, top posts by views, and top posts by follows. Everything below comes from those. Where I could not see something, I have said so rather than guessed.

The gap I cannot fill

I asked for a fourth screenshot, the full metric panel on one recent Reel, and it did not come through. Without it I cannot see your skip rate or your retention curve, which means nothing in this audit is a claim about your hooks. Your Reels may be losing people in the first two seconds or they may be holding beautifully. I do not know, so I have not written a recommendation that depends on knowing. Send it whenever and I will add a page.

One benchmark, with its working shown

Socialinsider's 2025 study of 35 million posts puts the average carousel from a 1,000 to 5,000 follower account at 993 views. Yours average 620. That is a real gap, and it is measured views per post at your band, not an engagement-rate percentage from a different tool with a different denominator.

In this order. The first three are forty minutes between them and they require nothing new to be made.

Then, as a habit rather than a job

• Stop posting single images. The same photo becomes a three-slide carousel with a written claim on the first slide, and it costs about a minute.
• One post a fortnight that names the morning classes explicitly, in the morning light. The sample week has two.
• Reply to every comment on the day it lands. You already do this most of the time and it is one of the reasons the account feels warm.

You have @coastlinereformer on TikTok, 640 followers, eleven posts in six months. Here is the honest read.

What is wrong with it right now

• Every one of the eleven has an Instagram watermark on it, because they were downloaded from Instagram rather than exported from your editor. TikTok treats visibly repurposed content as unoriginal and it can cost For You eligibility, so the eleven posts you did make are competing with a handicap you did not know about.
• Your display name is "Coastline Reformer" with no category and no suburb, same problem as Instagram and the same two-minute fix.
• It is a personal account, so there are no analytics at all. I cannot tell you where a single view came from.

What I would actually do

Not much, and that is a real recommendation rather than a dodge. Instagram is where your customer books and it is where your reach already is. TikTok's value for a studio in Merewether is not the feed, it is search: nobody in Newcastle is competing for "reformer pilates newcastle" on TikTok the way they are on Instagram, and a video that answers a question stays findable long after the feed has finished with it.

So: switch to a Business account, fix the display name, and post the same first-timer answers you already make, exported clean without the watermark. Two a week at most. If search starts showing up in your traffic sources within a month, it is worth more time. If it does not, you have lost very little.

Half the value of an audit is permission to stop doing things. None of the below is worth your time this quarter.

• Hashtags. They are capped at five per post now and they classify rather than distribute. Three or four specific ones, and never think about it again.
• Posting times. Yours are fine, and timing sits well below hook, format and offer in what actually matters. Do not let anyone sell you a timing fix as a growth lever.
• The retreat highlight. It is out of date, but it is also the nicest thing on your profile and it is doing no harm. Refresh it when you next run one.
• Your follower count. See chapter four.
• Chasing a viral Reel. Reach is not your constraint. You already reach 4,210 accounts a month in a suburb where your total addressable market is a few thousand women.

What will not move in thirty days, whatever you do

Say this back to yourself in week five when you are wondering whether any of it worked:

• Follower growth. Flat is normal.
• Anything that depends on repositioning. That needs a full content cycle to read.
• The TikTok search play. Give it fifteen to twenty posts before you judge it.

What should move inside thirty days: link taps, follows per hundred profile visits, DM questions about the morning classes, and how many people arrive at a 6am having seen it on Instagram. Ask them at the door. It is the only attribution a studio really needs.