Fortnightly plan
Your fortnightly plan.
28 Sep – 11 Oct 2026
Solid fortnight, and a really clear thing to fix. Short version: people love your content, they're just not crossing the bridge to buy yet. That's the whole plan this fortnight.
The read on your fortnight
What the numbers said, and what we make of them.
Start with the win, because it's a real one. Your lavender pour reel did 9k views, brought three DMs and put 64 followers on the account. Attention is the expensive half of this job and you have already paid for it this fortnight, so nothing in this fortnight changes how that reel gets made. What it changes is what happens after someone watches it.
Now the shape of the fortnight. 12,400 people saw you, 210 came to your profile, 38 tapped the link. Reach is not the thin part. The biggest drop is between seeing a reel and deciding to look you up, and that is the step your posts leave a viewer to work out on their own.
