One straight answer on your Instagram.
Then a fix list, in order.
I read your account top to bottom and tell you what's working, what's hurting, and the one thing to fix first. A$300 once. No login, no call, no membership.
Your private report page lands within 5 business days of your details reaching me. Ten minutes of details, no login. Change your mind before I start and every dollar comes back.
Read a real audit first. It's free.
The #1 finding
You don't have a consistency problem. Most of what you post is talking to people who already come in.
How sure: High on the pattern, because your grid and your three Insights screens say the same thing from two directions.
- Name the four spring drinks in the 31 August caption, not in the first comment2 min
- Swap the pinned post for your three best: the film camera reel, the matcha reel, the five-reasons carousel5 min
- Rewrite the name field and the bio to the strings in chapter two5 min
Ten questions you've googled.
These don't have one right answer. They have your answer. That's what the audit is: one read of your account, instead of ten more opinions.
A flat month isn't a verdict. It's the base rate.
Here's ordinary, measured. Buffer read 27 million posts across 273,000 accounts, and the middle post reached 264 people, with median engagement at 3.9% and follower growth averaging 2.1% a month. Metricool read 24.4 million posts across 375,118 accounts and found only 21% of accounts under 10,000 followers grew at all in 2026. Most small accounts barely move.
So a flat month isn't a verdict on you. It's the base rate. What the audit finds is which of your numbers isn't normal, and what to do about it.
The typical account
- Reach, a post
- 264the middle post, not the good one
- Engagement
- 3.9%median
- Follower growth
- 2.1%a month, average
- Accounts under 10k that grew at all
- 21%in 2026
Buffer, 27 million posts across 273,000 accounts, updated 16 August 2026.
Buffer's Instagram benchmarksMetricool's 2026 Instagram study
What's on the page.
I go through your bio, posts, your grid layout, your links and your real delivered numbers.
the audit
- #1 finding
the one thing I'd fix first on your account, and why it's that one.
- Your profile
is your bio working for you or against you, and are your links actually landing where they should.
- Your content
a deep dive on your hooks, openers and strategy, and how your TikTok compares if you're on it.
- Your numbers
reach, engagement and follower evaluation.
- Your fix list
the handful of changes to make first, in order, each with what it takes and the number it should move.
- Your content system and idea bank
the repeatable week inside your hours, named series, fifteen post ideas, and the words that get you found.
- What we'd leave alone
what isn't worth your time this quarter, and what won't move in thirty days whatever you do.
- Your first week
a planned week of posts built from all of it, with the hooks and captions written out.
The Doomscrollers Handbook comes with your audit, A$50 on its own. It's my guidebook, with the latest Instagram know-how written out.
What an audit looks like
Your goal is strangers. Most of your calendar is aimed at regulars.
Yours reads what your content is doing for you, post by post.
an action
Name the four spring drinks in the 31 August caption, not in the first comment
the fix list, ranked · 2 min
Yours is a fix list in order, each with what it takes.
the working
Flat is the base rate for an account your size; you're in the fifth that isn't.
chapter four, “Your numbers, and what they actually say”
Every number in yours arrives with where it came from.
A real cafe's audit, with the names, the town and the handle changed so nobody can find them. Every number in it is as it was read.
What people did with theirs.
These three had their audit before Doomscrollers had a name. What they got is what the audit and the Handbook are now.
personal trainer
I honestly thought I was doing okay on socials. There's SO much in there I never would have thought of. Already changed my bio and have like 10 things I want to film this week.
Paula
cafe owner
I was definitely just posting for the sake of posting before. The reel ideas are soooo good and actually things we can realistically film at the cafe. Feel like I finally have a bit of direction instead of waking up and thinking, what do I post today.
Mimi
clothing store
I've already made back what I spent. I tried one of the reel ideas from the audit and had 4 orders come through from it, which is crazy for us. I was way too focused on making everything look pretty and not actually giving people a reason to buy anything.
Lara
It isn't a promise of followers, reach or sales. Nobody can promise you those. What you get is a straight answer about your account and a short list of things worth doing.
Hi, I'm Tilly.
You might know me from Big Brother. That isn't why I'm here. Social media has been my full-time job for five years, and more than 400,000 people follow me across TikTok and Instagram. It's how I spend my days: inside the feed, watching what's changing, reading what works. You do the posting. I do the doomscrolling.
Join the Club and your first fortnight is on me.
The audit tells you what to change. If you'd rather not do it on your own, the Scroller Social Club plans your content every fortnight, pulls the trends worth your time and reads your numbers back to you each time. Join within two weeks of your audit landing and your first fortnight is on me.
No obligation at all, and I'd rather say that here than surprise you with it later. The fix list is written so you can work through it yourself, and that's a completely fine place to leave it.
The questions people ask before they book.
No. One payment, one audit of the account you've already got, no membership and no lock-in.
Want ongoing support afterwards? Join within two weeks of your audit landing and your first fortnight is on me. The link comes with your report. Zero obligation either way.
As your own private audit page, with the link sent straight to your inbox. It lands within 5 business days, counted from when your details reach me rather than from when you pay.
It's a page you can come back to whenever you want, not a file to lose in your downloads.
Pop the handle in the form and the audit covers both: what's working where, and the gap between the two. Not on TikTok? Also fine. It's Instagram-led and loses nothing without it.
No. You share your Insights as screenshots and I'll tell you exactly which screens. Your account stays yours, and nobody posts as you.
Partly, and I'd rather tell you than have you wonder. Software does the reading and the counting: every post, every number, right across the account. That's the part a person does slowly and badly.
The judgement is mine. I go through the draft against your account myself, correct what's wrong, cut anything that could have been written about any account, and sign it. Nothing reaches you before I've done that.
So if the honest answer is that your account is fine and your real problem sits elsewhere, that's what it will say. I'm not going to invent problems to justify the price. And your posts and screenshots are read to write your audit and nothing else: the drafting software reads them for that one job, nobody else gets them, and nothing you send is used to train anything.
A$300, one payment. That's the whole audit: no add-ons, nothing recurring and nothing added at checkout.
Yes, and it's yours to keep. The Doomscrollers Handbook is A$50 on its own and it comes with every audit.
Your audit says what to change on your account. The Handbook is where the how lives: the formats, the pre-post checks and the taps for every setting. It stays current, and your copy updates with it.
Changed your mind before I've started? Tell me any time before the analysis begins and you get the whole payment back, no questions and no forms.
Once it's delivered I don't do change-of-mind refunds, because it's a one-off piece of work done specifically for you. But if there's a factual error about your account in it, tell me and I'll correct it and reissue the whole thing at no cost.
None of that limits your rights under the Australian Consumer Law, which apply whatever any policy says.
Time to get your answers.
Get my audit for A$300A$300 in total. Nothing added at checkout.
One payment of A$300. Change your mind before I start and you get the whole payment back; once it's delivered I don't do change-of-mind refunds, because it's one-off work done for you. Your Australian Consumer Law rights always stand. Prices in AUD.
Leave the scrolling to me. Tilly x