You do the posting.
I do the doomscrolling.

I'm Tilly. I read your Instagram and write what to post, when, and why. No login, no calls, no agency bill.

or see the Club, from A$160 a fortnight

Read a real audit first. It's free.

Everything you were told this week.

Here's what you get instead.

See a real plan
the last six months

You've done the research. You still don't know what to post.

  • Hours of how-to-grow videos.
  • Hundreds of saved Reels.
  • A notes app full of hooks you'll never use.

And on Sunday night, a blank camera roll.

The apps change faster than one person can keep up with. An agency costs more than most small businesses make from Instagram. So you guess, and the guessing eats your evenings.

One coach reads your account. Every fortnight.

Not a course, not a template, not a team of juniors. Me, on your numbers, writing your next fortnight: the posts, the stories, the audio worth your time, and what your last fortnight actually said.

your portal, the day a plan lands

Hey Priya, here are your plans.

  • MembershipScroller Social Club
  • Your coachTilly Whitfeld

New Fortnightly plan 18–31 Aug 2026

Fortnightly plan 4–17 Aug 2026

Fortnightly plan 21 Jul – 3 Aug 2026

A sample plan. No real client's account is shown here.

How a fortnight runs.

  1. Each fortnight

    You check in.

    Five honest minutes: your numbers, what shipped, what flopped, what got in the way. No polishing.

  2. Back to you

    I write your plan.

    Your posts, your stories, the audio worth using, and my written read on the fortnight that just ended.

  3. Then

    You post it.

    It's in your voice, for your account. Nobody needs your login and nobody posts as you.

  4. Fortnight after fortnight

    It compounds.

    Your next check-in tells me what moved. The plan after that is built on it.

every fortnight
See the Club

or start with the one-off audit.

Here's the kind of thing I'd write about you.

From a sample plan. The judgment is what you're paying for.

Reach isn't your problem. 12,400 people saw you this fortnight. 210 came to your profile. 38 tapped your link. The people watching aren't being given a reason and a way to buy. That's a much nicer problem to have, and it's fixable without dropping your prices.
Tilly
Tilly Whitfeld in a white knit, smiling in front of an ink-brush artwork

Hi, I'm Tilly.

400,000+
followers across TikTok and Instagram
Five years
full-time

You might know me from Big Brother. That isn't why I'm here. For five years social media has been my job: my own following, campaigns for some of Australia's biggest brands, and thousands of hours inside the feed learning what makes someone stop. I don't think you need another course telling you to be consistent. You need someone to read your account honestly and tell you what to do next. That's Doomscrollers.

Two ways in.

The audit if you want one straight answer on the account you already have. The Club if you'd rather I wrote your plan every fortnight.

One-off

Scroller Social Audit

A$300onceNothing recurring, nothing added at checkout.

One read of your account: what's working, what's hurting, what to fix first.

  • A fix list in order and your first week planned
  • Your own private page within 5 business days
  • The Handbook comes with it

Join within two weeks of your audit landing and your first fortnight is on me.

or

Fortnightly cadenceFoundingrate

Scroller Social Club

A$160 a fortnightthen A$249 a fortnight once founding spots fill

A plan for your account every fortnight, your numbers read back to you in writing, and the Handbook from day one.

12-week minimum, six plans, A$960 all up. Then two weeks' notice.

That's A$80 a week. Less than one hour of a freelancer, for a fortnight of plans.

Membership terms: 12-week minimum (six plans), then two weeks' notice to cancel. No pauses. No refunds for change of mind, and your Australian Consumer Law rights always stand. Prices in AUD.

The questions I get asked most.

asked and answered

No. You share your insights as screenshots, and you'll get a list of exactly which screens. Your account stays yours.

You'll want your accounts switched to a Business or Creator profile so insights exist. Not sure how? I'll walk you through it.

An agency takes your login and posts for you. You pay a lot, you learn nothing, and the day you leave, your feed leaves with them.

I hand you the plan and the reasons behind it. You post it, I review how it went, and you come out able to run your own feed. Your account and your voice stay yours. It costs less, too.

Then start with the audit. One payment, one straight answer on the account you've already got, and a fix list in order. No membership and no lock-in: A$300 and we're square.

It's also the cheapest way to find out whether you want me around every fortnight. Join within two weeks of your audit landing and your first fortnight is on me. No obligation either way.

Let's get your feed sorted.

There are 4 founding memberships left, and I coach every one of them myself. If you want the plan written for you every fortnight, this is the door.

Become a founding member

Not ready for a membership? Three smaller doors.

Leave the scrolling to me. Tilly x